Social Champ is a social media management platform which enables social media enthusiasts to not only manage their different social media accounts from one platform but also enables them to schedule posts, monitor and assess their performance and engage with their fans in a hassle free manner. It is a holistic service which also covers online marketing in order to drive social media results by suggesting content and promotions.
Social Champ required us to redesign the landing page so users may easily understand the product and entice them to sign up for their service. We studied the initial design to understand the the challenges with the information architecture and the challenges the users were facing. This was followed by a prototype to understand the eye movements a user was having when landing on the page. When the flow was working we created the visual and interaction design.
Each page has a different function, and thus each page has a unique layout within the same grid. Colors and design elements present on each page help in making the website design cohesive and balanced.