Product Design / Design Research / Concept / Visual Design / Prototyping
Designist collaborated with Hyper Island to come together with the purpose of making something useful for parents using iterative prototyping to grow the idea to a viable product.
Playfully is an app that allows parents to quickly pick different activities to do with their children depending on age and the time available. All of these activities have a clear learning outcome that is explained. Parents can also record and reflect on the play session as part of the app, creating an activity timeline which can be reviewed and shared.
Through a combination of qualitative and quantitative interviews, we saw that parents wanted to feel present. But the barriers to this feeling were not having the time and energy for moments of presence. They also did not know where to start when it came to formative play and what they could be doing better.
We used user stories to help develop our minimal lovable product. We then worked in two day design sprints, prototyping and testing this app. We did four rounds of usability testing and interviews, including an experience prototype workshop where we had parents and children complete tasks. This app is currently under development.