NxN Brand Identity
Branding, Logo Design, Brand Assets
NxN is poised to become Pakistan's premier commercial data science services for enterprise as well as the consumer segments, aiming to serve core areas of development for Pakistan, namely Education and Health sectors. They believe in the dated nature of the contemporary IT ecosystems and the advent of disruptive wave of hyper automation in the field of decision making. Their planning and product development is centered around this new realm of conjoined man-machine era.
The name NxN represents (n) number of possibilities multiplied by (n). Designist felt that this concept needed to be captured in the logo. Each singular line was represented by the binary numbers 1 and 0. Representing 1 as a longer line and 0 as a shorter. The multiplication sign is also represented by a dot (.). By tilting the lines 45 degrees they formed the letter N. The combination of having 4 lines with a dot in the middle made the logo of NxN.