Husaini 1

Initial sketch

Husaini 2

Sketch rotated to form a flower

Husaini 3

Corporate colour introduced

Husaini 4

Logo Philosophy

The Husaini symbol is a combination of many messages within it’s design. Firstly each petal is in the shape of a blood drop and spells Husaini in the Urdu and Arabic language. This represents what the brand stands for in delivering safe blood. Secondly the blood drop is rotated five times to represent the “Panjatan” in the Muslim Shia belief system. This rotation also takes the shape of a flower which is a symbol of love, hope and compassion. Lastly the choice of red represents love, blood and the colour for health.

Style Guides

Husaini Style Guide 1
Husaini Style Guide 1

Stationary Design

Husaini 5


Husaini 6