HOW IT ALL STARTED?
Designist is an Experience Design company which was founded by Hasan Habib, a multidisciplinary designer. After completing his Masters in the UK, Hasan moved to Pakistan and found himself working for several agencies. Working at these firms he realized that the companies were often just promoting products and trying to drive sales rather than understanding the customer's needs or wants. To fill in this gap Hasan started his own agency which would focus purely on the experience the brand should deliver to its end users.