We are a team of multidisciplinary designers creating
impact in this world through Human Centered Design
Our Values
Good Design is
Good Business
A holistic approach to building
great products and services,
creates value for the business
and its users
great products and services,
creates value for the business
and its users
Success through Collaboration
We believe in breaking silos, and
working with all stakeholders to
tackle challenges
working with all stakeholders to
tackle challenges
Evidence Driven Design
The design decisions we make
are based on insights not
opinions
are based on insights not
opinions
Learn by Doing
Experimentation is at the core of
what we do by ensuring we try
multiple ways of tackling design
challenges
what we do by ensuring we try
multiple ways of tackling design
challenges
Method to the Madness
Design can be messy. We are process
oriented, enabling us to take the right
steps to build the right thing
oriented, enabling us to take the right
steps to build the right thing
Beauty in the Details
We design at the intersection of form
and function – making sure what we
create not only works well, but has a
real great look and feel
and function – making sure what we
create not only works well, but has a
real great look and feel
We are driven by
complex challenges
Understanding human behaviour is the key to
designing better products and services.
Our design approaches enable us to understand the
complex world around us and solve for evolving
human needs.
designing better products and services.
Our design approaches enable us to understand the
complex world around us and solve for evolving
human needs.
Challenges come
in all shapes and
sizes
From Healthcare, to Fintech, to Education –
we’ve seen it all. Our work with clients has
helped create impact for users at micro and
macro levels across varying sectors
we’ve seen it all. Our work with clients has
helped create impact for users at micro and
macro levels across varying sectors
At Designist, we love
sharing our knowledge
We love to inspire others with our latest design
research and insights. But we also seek to learn
from our peers, our clients and the wider world.
We inspire and learn by hosting our own events, and
by sharing our knowledge at conferences and
events.
research and insights. But we also seek to learn
from our peers, our clients and the wider world.
We inspire and learn by hosting our own events, and
by sharing our knowledge at conferences and
events.
Meet our team
Hasan Habib
CEO
Ujala Mir
Partner
Muhammad Hamza Siddiqui
Partner
Hassan Habib
Hasan Habib, is a multidisciplinary designer and a Founder and CEO at Designist. He creates meaningful experiences and enables companies to transform their business through design. Working on creating positive social impact is at the core of his values. He holds two Masters Degrees in Digital Media Management and Digital Experience Design from Hyper Island. In addition he is a speaker and trainer on the subjects of Design Thinking, User Experience Design and Service Design. Check him out on @haboodle on Instagram, where he reconnects with his artistic side by capturing his imagination and spontaneous thoughts.
Hasan Habib
CEO
Ujala Mir
Partner
Muhammad Hamza Siddiqui
Partner
Ujala Mir
Ujala is a Partner at Designist, she splits her time between Service Design and Finance. As a Service Designer she works on researching human behaviour and large systems surrounding products and services, and creating solutions that address their needs. She began her career as a CPA/CA at PricewaterhouseCoopers Canada, and found a perfect fit for her skills as a designer when she joined Designist. Her interests outside of work are crossword puzzles, hiking, and reading books that reflect the world around us.
Hasan Habib
CEO
Ujala Mir
Partner
Muhammad Hamza Siddiqui
Partner
Muhammad Hamza Siddiqui
Hamza is a senior UX/UI consultant and also partner at Designist. He has a Bachelor’s degree in Design and recently earned a Masters in Psychology from University of Karachi. With over 5 years of industry experience, he is highly skilled in his field. He deftly employs his expertise in Communication Design to fashion intuitive interfaces for clients. Moreover, Hamza demonstrates proficiency in fintech product design and consultation. Beyond his professional purview, he globe-trots whenever he can and has a passion for photography.
Waqar Ahmed
Senior UI/UX Designer
Samia Asif
Senior Product Designer
Fatima Nooraen
Service Designer
Waqar Ahmed
Waqar is a UI/UX Designer. With experience across multiple industries, his role involved designing convincing solutions for our clients problems. He began his career as a graphic designer in the advertising industry, and has gradually moved toward product design. Waqar graduated from Karachi University with a degree in Graphic Design. He’s a tech enthusiast and loves to learn about how new technologies work.
Waqar Ahmed
Senior UI/UX Designer
Samia Asif
UI/UX Designer
Fatima Nooraen
Associate Service Designer
Fatima Nooraen
Fatima is a Service Designer. Her role involves studying different businesses to implement a human-centered approach to their products and services. She has an undergraduate degree in Communication and Design with a minor in South Asian Music from Habib University – where her research revolved around designing for financial literacy, and entrepreneurship education. Her other interests include reading fiction books, playing violin, and eating Samyang noodles obsessively.
Waqar Ahmed
Senior UI/UX Designer
Samia Asif
UI/UX Designer
Fatima Nooraen
Associate Service Designer
Samia Asif
Samia is a Product Designer at Designist and has a degree in Computer Engineering from Dawood University. She has over 5 years of comprehensive experience, mastering both design and development realms. Her forte lies in crafting intuitive user experiences, with a specialization in fintech product design. Utilizing her background in web development and teamwork with digital marketers, she ensures top-tier digital products delivery while seamlessly bridging the gap between design and development. Outside of her professional pursuits, she finds solace in collecting books and occasionally indulges in reading sessions.
Hussnain Shah
Project Manager
Areeshah Qureshi
UX/UI Designer
Sania
Associate UX/UI Designer
Hussnain Shah
Hussnain is an educator, mental health counsellor and project manager at Designist. Hussnain graduated with a liberal arts degree from Purdue University, before earning a Master in Teaching from the University of San Francisco. More recently, he acquired his advanced diploma in humanistic integrative counselling from CPPD Pakistan. With a people-first approach, Hussnain serves Designist by making sure that clients are satisfied with all the work that we deliver. Beyond Designist, Hussnain teaches Design at Habib University and works with clients as a mental health practitioner.
Hussnain Shah
Project Manager
Areeshah Qureshi
UX/UI Designer
Sania
Associate UX/UI Designer
Areeshah Qureshi
Areeshah is a UX/UI designer. Her work revolves around creating seamless and user centric journeys primarily for financial services. With a bachelors in Communication Design from Indus Valley School of Art and Architecture, she started her career as a graphic designer/illustrator and has since shifted towards product design. Prior to Designist, she worked at the UBL digital design lab as a CX designer. Outside of work she loves to illustrate and obsess over coffee.
Hussnain Shah
Project Manager
Areeshah Qureshi
UX/UI Designer
Sania
Associate UX/UI Designer
Sania
Sania is an Associate UX/UI Designer. She specializes in crafting user-centric designs to elevate product experiences. With an MBA in Banking and Finance, she transitioned from the banking sector to pursue her passion for design. Beyond her professional pursuits, Sania finds joy in exploring new destinations and diving into the pages of captivating books.
Mehboob Hussain
Technology Assistant
Khadim Hussain
Office Assistant
Mehboob Hussain
Mehboob is the technology assistant at Designist. He handles logistical and technical challenges.
Mehboob Hussain
Technology Assistant
Khadim Hussain
Office Assistant
Khadim Hussain
Khadim is the resident office assistant at Designist. His hobbies include making sure everyone has eaten food, and making a 10/10 cup of tea.
Testimonials
What our clients
say about us.
Customer Support
“It's totally customizable with the theme settings, its compatible with a tonne of important plugins and the support is outstanding.”
Alex Regelman
Co-founder, Colabrio
Design Quality
“5 stars design agency! If anyone wants an example of what you can do with this theme, check out my site at ohio.clbthemes.com.”
Laura Mrton
UX/UI Designer, Colabrio
Code Quality
“I tell you what, there has never been an issue that Cory from the Colabrio Support Team hasn't been able to solve for me.”
Thomos Nelson
Program Manager, Colabrio